Table 1. Evaluation scales when comparing constructs/factors A and B.

Evaluation (criteria A:B)	Definition	Description
1	Equal Importance	A is of equal importance as B
3	Weak Importance	A is slightly important than B
5	Essential Importance	A is moderately important than B
7	Very Strong Importance	A is strongly important than B
9	Absolute Importance	A is dominantly important than B
2, 4, 6, 8	Intermediate Values	Interpolation values of the above
1/3, 1/5, 1/7, 1/9, etc.	Reciprocals	Exchange A with B in the above descriptions